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Do
not fear the PINK.
Rosé
rules supreme in this weather.
Rosé
is the ultimate food wine.
Bring
a Rosé
to a BBQ and drink it with everything from salad to
ribs.
Rosé
is the wine of the
outdoors.
Let
it flow on the patio, porch, balcony, fire escape or on the roof if you have to.
If
none of these are accessible then sling it back while looking towards the
window.
DRINK
PINK
Join the Pink
Posse!!
Don't be afraid of this
inspiring color.
Free yourself of negative color association of your past and celebrate PINK and the wine we call Rosé.
This is the best red
grape wine to drink in the spring in summer.
Pink is the champ of food
pairing and the undisputable porch and patio sipper.
If you think about it
there are many important things that are pink...
Floyd was
PINK
the panther was
PINK
who doesn't like a ride in a PINK
caddy.
the movies... you have the
honorable Mr. PINK from Reservoir Dogs,
The
PINK Ladies in Grease,
and didn't Molly Ringwald look
fabulous in the her 80's cinematic landmark.
In the food world, there's
salmon, lemonade and watermelon but
probably the most important of all are
these yummy treats...

damn right
kids.
time to be
excited.
time to drink from all of those red grapes
you love;
Cabernet, Syrah, Grenache, Malbec and
more
but lighten it up some for coming of
Summer.
It is our Mission here at Divino to Pink it
up every spring.....
- To offer pink abundance to the Rosé
lover
- To initiate the unacquainted into the cool, crisp world of
Pink
- To win over the curious and
hesitant
- To educate the scornful and
presumptions
Operation Pink has been officially
launched.
So come check out our Nuclear 10 under $10
Rosé rack
and our "MORE PINK" shelf at the front of
the store.
Ask us questions, give us
input.
Each Saturday we will include 1 old world
and 1 new world rose in our Instore Tasting line up.
At the end of this month will be our annual
Drink Pink Celebration at the Source.
More info on that to come your
way.

It Began in the summer 2003 as a idea to gain respect and
due recognition. Pink Power! Power to the Roses of the world and to
those who drink them. Times were tough but we stuck it out. Folks
turned their back on us, some smirked and others pointed and laughed.
But we held our head high and glasses high. We had hope and a vision of
a brighter future. We knew their reactions stemmed from a lack of rose
education and preconceived notions. In 2006 the Pink Posse was
formed and the idea became a movement. The mission: to abolish pink
prejudice and to promote equality between wines of all color. Knowledge
was our weapon and tasting events were our battlefield. As more people
tasted and understood, more people saw the pink light. The rose
revolution had begun. There was excitement stirring an attitudes began
changing. Folks were happy to see pink wines and began including them
in their everyday lives. Even the haters began taking a second look
with an eyebrow raised. And then in 2007 things got serious with
Operation Pink. No longer an underground movement, no longer a second
thought. Rose was a formidable presence in the wine world and was ready
to advance to the next level. The campaigning was relentless and the
pink preaching never stopped. We laughed, we cried, we drank, and we
drank some more. Now our time has finally come. The giant rose ship has
landed and Planet Pink has been colonized. Come join us, dive in and
celebrate. We have overcome. Rose washes over this land in harmony with
it's red and white brothers and sisters.




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